How Does a Business Write a Customer Review
Social proof is a psychological phenomenon.
It'due south an excellent marketing strategy to validate your products, services, and company.
Generating social proof isn't as easy every bit other marketing techniques, such as creating a highly constructive Facebook embrace photo.
To become positive social validation for your company, it takes a little bit more than finesse on your end.
What do I mean by this?
Well, y'all don't have consummate command over the social perception of your company.
If you lot're purchasing a imprint advert or sending an electronic mail entrada, you have 100% control over what's written.
That's non the case with social proof.
Why?
You lot accept to rely on your existing customers to review your company and create a positive influence for prospective customers.
Here's how information technology works.
The concept is elementary.
But how exercise yous accomplish it?
The all-time style to generate social proof is past getting your customers to review your products.
In theory, if you're getting repeat customers and have a high customer memory rate – these people must be happy with your company.
If they weren't happy, they would not keep coming back.
These are the customers who you want to target.
Getting your loyal clientele to review your products volition:
- Influence others to follow their pb.
- Give other consumers reliable facts about your concern.
- Become your company a college rank on Google.
- Heave your website traffic.
For the most part, this marketing strategy is relatively inexpensive.
Just how practise you convince your customers to review your concern?
Showtime, make certain y'all focus on the customer experience.
High customer feel is essential.
Happy customers will leave better reviews.
OK, peradventure your customers are happy, simply you still don't have a big volume of reviews online.
Don't worry.
I'll give yous some easy tips to follow that will convince your customers to review your products and services on the Internet.
These reviews will generate a social proof of concept.
Tip #1: Give them lots of options on different platforms
Don't limit your customers.
Expanding their options volition increase the chances that they volition go out a review.
For instance, y'all can't expect your customers to be on your website every mean solar day.
Don't go me wrong – information technology would be astonishing if that were the case, only I'k willing to bet they aren't spending hours each 24-hour interval browsing your site.
That'south OK.
Your website should not be the just identify where customers can review your products.
Brand yourself available on platforms that yous know people are using on a daily basis.
Let them review your company on Facebook.
Of the 2 billion monthly active users on Facebook, 66% of the people are active on a daily basis.
It'due south much more likely that your customers are on Facebook as opposed to your website.
Facebook reviews can give your business concern added exposure, because of its popularity.
Due to Facebook's metrics, if someone reviews your visitor, information technology's likely that the review will appear on the news feed of the reviewer'due south friends.
This accomplishes 2 things.
- The other Facebook users will see the review.
- It may encourage prospective customers to click on your profile.
Getting potential consumers to your page is half the battle.
Information technology required very piffling work on your function and almost no price to accomplish this.
Driving more people to your Facebook folio can generate more traffic on your website as well.
Ultimately, this can increment your conversions.
Don't limit yourself to just Facebook.
Brand sure you take profiles set up on other review websites such every bit:
- Yelp
- Angie'due south List
- Google Local
- Trip Advisor (if applicative)
Keep in heed – Facebook is still the top place for positive reviews.
With that said, y'all yet need to have a presence on those other platforms.
Not all of those are relevant to every business.
For example…
If you're a wear visitor that strictly uses an eastward-commerce business organisation model, you lot won't need a business concern profile on TripAdvisor.
However, a local eatery would demand a presence on this platform.
Fifty-fifty if your visitor isn't necessarily located in a tourist attraction, it withal needs to be on a website that consumers use to read and write reviews.
Having lots of options for your customers to rate your business on multiple platforms is a bang-up way to increase the number of reviews and to generate some social proof.
Tip #two: Just enquire them straight to write a review
Here'due south a tip that you may take overlooked.
Ask your customers to review your products.
Information technology'south unproblematic.
And information technology works.
Let'southward look at an example.
Etsy asked their customers to go out a review with a follow-upwardly email or text bulletin.
Every bit a outcome, 25% of purchases on their website get reviewed.
All they needed to practise was only ask.
To keep everything relevant, Etsy allows customers to review products inside 100 days of their purchase.
That way it's fresh in their minds, and information technology'south a legitimate and verified buy.
Interestingly plenty, 30% of consumers believe that reviews are fake if at that place aren't any negative comments.
Giving your customers a timeline to make a verified review is a corking way to prove the legitimacy of their buy and opinion.
Amazon does this besides.
Their platform is slightly dissimilar.
People can leave reviews for products, fifty-fifty if they haven't purchased the product through Amazon.
However, those reviews won't exist verified.
Amazon highlights all of their verified purchases.
Your customers don't need to make purchases online in lodge for y'all to inquire them to write reviews.
Ask them directly in your retail location as well.
This is a great strategy for small business owners and restaurants.
When the transaction is complete, verbally ask, "Can you please go out u.s. a review on Yelp? Nosotros'd honey to hear your feedback!"
It's that simple.
Tip #3: Arrive like shooting fish in a barrel for them to leave a review
If a customer has a good feel with your concern, they aren't probable to go out of their way and leave a review.
Customers who have had a negative experience are likely to go out of their way to speak their mind.
In fact, bad experiences are ii to iii times more probable to get reviewed.
And then how practice you get customers who had expert experiences to share their opinions?
Yous demand to go far as easy as possible.
Include a link on your website that brings customers directly to a review platform.
Here'southward an example from Sheraton Tysons Hotel.
Information technology's one less step for your customers.
They can simply click the link on your website, and information technology volition bring them directly to the review form on another platform, like TripAdvisor.
If you don't do this, it's a much longer process.
Your client would have to get to the TripAdvisor website in a split up browsing window.
Search for your business.
Detect a link to leave a review.
And then write the review.
Putting this link directly on your website saves the customer four steps.
Simplicity is cardinal.
Like we said before, customers won't go out of their way to leave a review unless they had a bad experience.
We desire to encourage the customers who had a bang-up feel to write reviews as well.
Positive reviews generate lots of social proof.
Include a link on emails asking for feedback.
Again, this is unproblematic and like shooting fish in a barrel for your customers.
All they demand to practise is click one link, and they're able to leave a review.
You merely need to make sure the subject line of your email generates a high open up rate.
Why?
It may audio obvious, only information technology's ofttimes disregarded.
There is a direct correlation between click rates and open rates.
The higher your open charge per unit, the greater chance your customers will click a link within the bulletin.
If the link brings them to a review page, that increases the chances of the customer leaving a review.
Keep it simple.
Tip #four: Give your customers incentives for writing reviews
Give your customers some extra motivation for leaving a review.
Now let me clarify this statement.
You lot are not bribing customers to get out good reviews.
That's no adept.
It's unethical, and it could get messy.
Instead, you're simply giving them an incentive to leave a review.
Read that once again.
"A" review.
Not a good review.
Well, y'all hope that they'll get out a good review, but don't specify that when you're giving them an incentive.
Hither'due south an example.
Notice how this example doesn't tell the customer that they need to leave a positive review.
It just states that if y'all review your purchase, you'll automatically go entered into a drawing for a $ii,000 reward.
In fact, if yous look closely, the example even brings up the possibility of a negative review.
On the top left of the image, it says, "Dear it, similar information technology, or detest it?"
Your customers have options, and they won't feel pressured to leave a good review.
With that in heed, offering an incentive will increase the client experience.
If your customers are happy, they will be more inclined to leave a positive review.
Tip #5: Say thanks
"Cheers."
These words can get a long way and contribute to the success of your company.
It's an essential phrase for customer service.
I've said information technology before, that amazing client service can aid double your revenue.
Apply the same concept to your reviews.
Thank your customers straight on each platform where people are leaving feedback.
Thanking reviewers tin besides improve your SEO.
It's a neat chance to include keywords nearly your business that prospective customers may be searching for.
Hither'southward how you lot do information technology.
"Tom – Thank you so much for your feedback of (the name of your business). We strive to exist the best (type of business) in (name of your city)."
That fashion, when someone searches for "best mechanic in Seattle," your visitor has a greater run a risk of getting a top hit.
Respond to positive reviews.
Discover the first words in this answer.
Give thanks you.
Thanking your customers volition make them experience skillful.
It'southward a great way to let them know that their opinions are being heard.
Ultimately, it establishes a more than personal connection betwixt you lot and the client.
In the example above, the reply addressed the reviewer direct, instead of just a generic response.
The manager went equally far equally saying that he commended the waitress for a chore well washed.
The positive recognition may even entice this client to leave reviews on other platforms as well.
And information technology all started with a uncomplicated, "Cheers."
Tip #vi: Stress the importance of reviews to your employees and customer service representatives
Make certain that all of your employees know how of import client reviews are.
Your staff should know how to do the things we outlined earlier.
- Ask for reviews
- Say thank you
- Remind customers of the dissimilar review platforms
This too holds your employees more accountable for their deportment.
Earlier we looked at an example where the reviewer mentioned a positive experience with an employee by proper noun.
If your staff is doing a bad task, they could risk getting blasted online by a disgruntled customer.
Don't underestimate the importance of local business concern reviews.
What do these numbers tell you?
Even if a consumer doesn't know the reviewer directly, they still take the recommendation every bit if it were coming from a personal friend.
Your employees need to sympathize this.
These reviews are just as important to your staff equally they are to you.
If negative reviews hurt your business organization, it could put your employees out of a job.
Regular conversations with your staff virtually the goals and mission of your company will proceed your employees engaged.
Engaged employees work harder.
Make sure your client service staff is promoting online reviews to your clientele afterward each transaction.
Tip #vii: Use surveys to go client responses
Sometimes, customers may be as well lazy to leave a review.
Maybe they're not great at typing.
Or sometimes they only don't know what to say.
"It was good."
That's not actually an effective or informative review.
There are other ways to appoint with your customers to find out how you're doing.
You can display these results on your website or social media platforms every bit well.
How tin can you practise this?
Inquire your customers to make full out a survey.
The example above even tells the customer how long it will accept them to complete the review.
You tin design surveys that are shorter every bit well.
Here are some popular options to create a survey online:
- SurveyMonkey
- SurveyGizmo
- Zoho Survey
- SoGo Survey
- SurveyPlanet
If you've never built a survey online earlier, these websites are a peachy identify to start.
I similar them because they are unproblematic to use.
They also make information technology really easy for you to integrate the links with your email campaigns or social media marketing strategies.
Surveys are a great way to get customer feedback in general.
Yous tin learn what y'all're doing and well and what parts of your business need some comeback.
Using surveys to generate social proof is an added bonus.
Tip #8: Pictures assistance validate social proof
Pictures help validate that the reviews are coming from existent people.
Yelp allows customers to include their name and a photograph for their profile.
Here's a review of a bar in my neighborhood in Seattle.
The reviewer, Chelsea, has a photo to validate who she is.
Her film fifty-fifty shows her eating food at a eating place.
Images like this resonate more with consumers.
They tin also see that Chelsea has made over 300 reviews on Yelp.
She's a legitimate source of information.
That's another reason why social media pages, similar Facebook, are great sources of reviews.
People are using their full names and profile pictures to back up their statements.
Consumers aren't hearing from an bearding user – they know exactly who is offering an opinion about a particular business organisation, product, or service.
You tin can do this on your website, equally well.
If customers are willing to give your company a testimonial, ask them if y'all can include a high-quality photo.
On your website – you want to make sure these pictures are professional, like the image above.
Don't apply a social media photograph of your customer drinking beers on vacation.
Images like that will take a negative consequence on their credibility.
Tip #9: Storytelling connects with customers
I've explained this concept earlier.
You can use storytelling to increase your conversions.
Reviews that tell a story can have the same bear on.
Information technology helps the reader connect with another client'south feel.
So, how do you get customers to tell a story?
We discussed this earlier – simply ask them to.
"Delight write a review and tell the story most your visit."
Encourage your customers to tell a story about their feel.
Bonnie reviewed a local pizzeria in Seattle.
Notice how her post wasn't just a vague review.
Information technology was a personal story well-nigh her specific feel.
Why was she there?
It was her girl's birthday.
What type of music was playing?
Lots of Bob Marley.
When did she visit?
Sunday afternoon.
How was the service?
Service was amazing.
All of these points are highlighted in the review.
Prospective customers tin really get a glimpse of what to expect if they visit this restaurant, all based on the review above.
Stories create a connection and generate social proof.
Tip #10: Use different types of social proof
For the most part, we've been discussing social proof based on user experience.
However, that's not the just way to generate social proof.
You can also employ:
- Experts
- Crowds
- Celebrities
Meet if you tin find an expert in your industry to validate your products.
For example, permit's say your concern makes chairs.
Notice a chiropractor to generate social proof by saying your chairs have enough lumbar back up for people with sore backs.
Use crowds to generate social proof equally well.
Look how Tesla used crowds to generate social proof.
Tesla Motors is explaining that 124,000 people voted for their company to receive this award.
Consumers follow the crowd.
If over 100,000 people retrieve this is the all-time auto – it must be, right?
That's the signal of social validation.
Celebrities can help promote your products as well, especially if information technology's an unpaid endorsement.
Find someone with a large social following who enjoys your products.
Treat them like any other client and ask them to write a review.
Tips to Get Customer Reviews Frequently Asked Questions
Is it upstanding to inquire customers to review my products?
Many companies ask customers for feedback.
Should I inquire my customers if I can use their reviews to promote my products/services?
Yes, you should always ask before you lot use customer reviews in ads or promotions.
Where should I enquire customers to review my products?
You lot tin can enquire customers to review your products on social media, Google, Yelp.
What are some easy means to become client reviews?
Enquire customers to review your products, make leaving reviews easy, and send follow up messaging reminding customers to go out reviews.
Tips to Get Customer Reviews Conclusion
88% of consumers have been influenced by a review they saw online.
You tin validate your products, service, and business by getting your customers to write reviews online.
While you don't accept control over what your customers say, you tin can have an influence over how many reviews are posted online by following the tips we've outlined.
A high number of reviews tin increase your Google rank and make information technology easier for customers to find you.
Make sure you lot have profiles on multiple platforms where customers can write feedback about your company.
Facebook is a nifty identify for reviews because the content is exposed to a large number of people.
But simply using Facebook alone is not enough.
Here are the near trusted review sites.
You want to brand sure that all of your reviews are verified and legitimate.
Ask your customers to write reviews.
Information technology's simple but effective.
You can ask them verbally when they visit your place of business concern.
Online platforms such equally email campaigns can become a high response charge per unit too.
It's essential that you make it as easy as possible for your customers to leave reviews.
The more than steps they accept to take, the less likely they are to complete the review.
Surveys piece of work well as well.
You tin can integrate surveys into your review profiles for customers that don't want to take the time and write open-concluded reviews.
For the customers that don't mind some extra writing – encourage them to tell a story.
Reply to your customers' reviews.
Always say, "Thank you."
You can even use your answer to market your business. Add some promotional data about products and services.
Entice your customers to write reviews with giveaways and contests, simply don't try to bribe them for a skillful review.
All of your staff and customer service team need to empathize the importance of these reviews.
Follow these tips to start generating social proof with customer reviews instantly.
The reviews will validate your visitor and improve your lesser line.
How many profiles volition you create on unlike platforms to start generating social proof with customer reviews?
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Source: https://neilpatel.com/blog/convince-your-customers-to-review-your-products/
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